pijayplow: PADcoin - the first platform for outdoor advertising on the blockchain

Abstract

At this time, advertisements have different channels of distribution and are becoming more and ninnovative influenced by the Internet and social networks such as Facebook, Google, Instagram, TikTok, etc. It is also an opportunity to benefit from digital distribution channels. The marketing industry is the concept of “following” the process of connecting manufacturers (or potential manufacturers) through a product or service to customers - both existing and potential. Marketing is used to identify, satisfy and retain a customer. Due to the stagnation of market development and innovation in the last 2-3 years, marketing emerged, which laid the foundation for the development of new markets and new concepts. Implementing marketing strategies as a measure to maintain profitability requires companies to shift their focus to manufacturing and the perceived needs and wants of their customers. With the development of new technologies, the possibilities for developing various marketing campaigns to promote brands are rapidly increasing. Plus, it costs less than traditional advertising.

What is PowerAD?

PADcoin is an ERC20 token based on the Ethereum network and the exclusive currency of the Powerad.io platform; the first platform for outdoor advertising on the blockchain.

PowerAD is the first blockchain ad platform that enables brands and advertisers to manage and scale consumer car ad campaigns using our mobile apps and real-time tracking system. With new advances in technology, the ability to develop various marketing campaigns to promote brands is rapidly increasing and also requiring fewer financial resources than traditional advertising methods.

PowerAD is driven by the idea of revolutionizing and expanding the idea of advertising distribution even through offline capabilities. Thanks to this concentration, advertising from certain individuals is distributed and decentralized and enables regular users to benefit.

PowerAD is an advertising platform that decentralizes the way advertising is distributed to end users and enables one person to benefit from it. PowerAD is an advertising platform that pays people to place ads on their cars. It is an advertising platform that enables brands and advertisers to create, manage and scale consumer car advertising campaigns. PowerAD offers simple and measurable outdoor advertising solutions for our modern world. We make running outdoor ads as easy as posting ads on Facebook. PowerAD has the technology to track, easily and scale-up external media purchases by leveraging a pool of external resources on our easy-to-use trading platform.

In addition, companies and brands will significantly increase their presence when it comes to outdoor advertising that connects them with car owners. We expect the next biennial growth: 20 countries, over 200 cities, over 500 brands, 10,000 active users / drivers.

Problem

When advertisements are distributed through a huge number of channels (end distributor / user media), it becomes difficult to track user performance and payments. Consequently, it becomes difficult to manage the scalability of the advertisement. Of course, it is possible to implement several location tracking systems to collect information about the advertising performance of vehicles. In addition, it would be difficult to track all activities in a scalable environment where we deliver ads to a large number of customers.

Solution

PowerAD minimizes all of these problems and provides a simple and scalable solution to the problem. PowerAD is the first blockchain advertising platform that enables brands and advertisers to manage and scale private vehicle advertising campaigns using our mobile apps and real-time tracking system.

PowerAD has the following differences:

It offers real-time analytics, traceability, and measurability to deliver unmatched ad performance. With our easy-to-use platform, advertisers can:
DETERMINE their ideal target audience using predictive data.
DESIGN campaign from a variety of outdoor inventory available.
REPEAT any online audience that sees real ads, increase sales and conversions.
MEASURE the performance of multi-channel campaigns in real time with real-time analytics, understand attribution and return on investment (ROAS).
Location, duration, and audience of ADAPT campaigns using geospatial data.

The economic growth

The more locations / franchises are opened, the more customers and users are in the system. The more users in the system, the more tokens they need.

PowerAD currently has three branches: in North Macedonia, Nigeria, Bulgaria and one to be launched in Tanzania. By the end of 2022, PowerAD will operate more than 20 franchises around the world and will be available for use in over 100 cities.

Potential benefits

PowerAD shares up to 30% of campaign revenue with drivers.
If a customer uses 10.000PAD to launch a campaign, up to 30% of PADCoin is allocated to the drivers assigned to that advertising campaign.
70% of PADCoin will be burned using smart contracts.
PowerAD will burn all the tokens used on the platform on a quarterly basis until we reach the maximum supply of 100,000,000 PADCoin.

Some of the results of the Global Marketing Analysis (GMA):

34.21B The US global advertising market.
Market growth of 3.8% - Europe and Central Asia.
PowerAD expected annual growth: 10 countries / 50 brands / 100 cities / 10,000 users.

Converting vehicles into moving billboards

Brand your car, drive as usual, earn PADCoin and get rewarded.

Race and earn

PowerAD lets you make money while driving! Join any brand via the mobile app, turn your car into a mobile billboard and start making money now!

Passive income

Earn extra income by driving and doing your daily activities!

Safety

Our removable advertising vinyls will not damage your car paintwork. They even have the added benefit of protecting your vehicle from road debris.

Community and social impact

Promote your favorite brand and amaze people on the street. The stickers have a unique design and will make your car stand out from the crowd!

App Awards & Benefits

Instant access to amazing exclusive deals just because you are a PowerAD driver.

Turn heads into customers

Plan, buy and deploy exceptional OOH and digital ad campaigns of all sizes.

Company indicators

A mission-driven company revolutionized outdoor advertising.
Raising capital to develop a scalable two-way market.
Supported by leading FITR (Macedonian Innovation Fund) and WBAF (Worldwide Business Angel Network)
Franchise agreements with 2 countries (Nigeria and Tanzania) / 20 must be concluded by the end of 2022.

With our easy-to-use platform, advertisers can:

DETERMINE their ideal target audience using predictive data.
DESIGN campaign from a variety of outdoor inventory available.
OVERLOAD any online audience that sees real ads, increasing sales and conversions.
MEASURE the performance of omnichannel campaigns in real time with real-time analytics and analyze attribution and return on investment (ROAS).
ADAPT campaign location, duration and audience using geospatial data.

Tokenomics

The PAD token is an ERC20 token based on the Ethereum network.

Private sale

It will be available to whitelisted users by invitation only. The maximum amount per person would be: $ 10,000 at a price of $ 0.10 per PAD token. The maximum number of tokens to be distributed during a private sale will not exceed 5% of the total tokens distributed during the IEO. The Private Sale is open for 2 months prior to the Initial Exchange Offer. For purchases over $ 5,000, PAD buyers will receive a bonus of 10% PAD Coins. For purchases over USD 10,000, PAD buyers will receive a bonus of 20% PAD Coins.

Token details: